We built ExitDiligence™ because we've sat
on both sides of the table.
400+ transactions. 20+ years across private equity, corporate M&A, and financial services. We know exactly what buyers look for — and what destroys value when they find it unprepared.
The problem we are solving
- 1
The largest generational wealth transfer in history is underway — hundreds of thousands of business owners will attempt to sell this decade.
- 2
Most go to market unprepared. Buyers find issues during due diligence and use them to chip the price, defer consideration, or walk away entirely.
- 3
Traditional sell-side advisors are expensive, often opaque on fees, and focused on the largest deals. Small business owners are left to navigate alone.
Our approach
ExitDiligence™ brings the rigor of institutional due diligence to every business owner, regardless of deal size.
Institutional framework, accessible to all
ExitDiligence™ applies the same due diligence structure used by private equity firms and corporate acquirers — adapted for businesses under £5M revenue.
Transparent, flat fees
No percentage-of-deal commissions, no retainers, no hidden charges. Pay once for your report. Know exactly what you are getting before you start.
AI-powered with expert judgement
Technology enables speed and consistency. But the framework, the scoring, and the commentary are built on real transaction experience — not generic checklists.
Fast, flexible and independent
Complete your assessment in under an hour. Revisit it as your business changes. ExitDiligence™ has no advisory relationship to protect — just honest analysis.
Who we are
Gigi Jia
Founder & CEO
With over two decades in M&A advisory and private equity — including leadership roles at EY and KKR — Gigi has seen hundreds of transactions from both sides of the table. The recurring pattern: sellers who had done the preparation work commanded better prices, faster processes, and fewer surprises.
ExitDiligence™ was built to give every small business owner access to the same preparation framework that institutional sellers use — without the cost, complexity, or opacity of traditional advisory relationships.
Ready to see where you stand?
Start with the free assessment and get your readiness report in under 15 minutes.
Start Free Assessment